But in contrast, only 50% of startups and small businesses are still operating 5 years after the founding date. It gets down to 35% after 10 years.

How many of these survivors are not just operating, but thriving?

We partner with small businesses and startups who believe that thriving means truly knowing their target market – and loving them – as part of their vital business strategy.

That’s where we come in. We’ll get you close to the customers that love you, so that your revenue can get a lasting bloom of life.

We start with a guided discovery of your business needs, in order to tailor the method to your problem. From there, we talk to your customers in a customized way: using statistical surveys, focus groups, in-depth interviews, or direct user/shopper observation. 

We ask the right questions; in the right way. Get to know each persona and buying journey deeply. Both their must-haves and their unmet needs. The outcomes and transformations they want most. Exactly how your brand best fits into their lifestyle – or workstyle. 

Then through rigorous data science, we connect these deep customer insights to your growth strategy in product, sales, and marketing. 

Our market intelligence, whether it informs your brand strategy, product development, innovation roadmap, marketing plan, ad-creative and messaging testing, customer satisfaction, or any other foci, boils down to one mantra:

The one who’s closest to the customer is the winner.

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