ARIE GABRIEL’S BIO

I remember my love of ‘investigation’ showing up for the first time in first grade. The school principal arrived to whisper something apparently important to my teacher, and I just had to find out what that was. As the principal walked out of the class, I point blank asked her in front of the class, “What were you talking about?” I was crestfallen and more than a little embarrassed when she responded, “Boy, aren’t you nosy!” as her nose wrinkled in distaste. And so the saga of uncovering the truth began for me…

I was motivated by discovery as a child; relishing science fair experiments and small animal dissections. “Where does water come from anyway” was my burning question back then.

Later I learned that people could be understood scientifically too, and this moved my interest for discovery into bonafide passion. At university I began by apprenticing under professors, and went on to publish and present multiple social science studies. 

Having worked seven years in the field, I hold a master’s degree (M.A.) in social psychology with an emphasis on statistics and survey methods. I’m certified in qualitative research.

Now that I’m grown up, my love for people investigation is powered by practicality. It’s about making a difference; to help small and medium businesses – from the global startup to the local brick-n-mortar – thrive in today’s fiercely competitive markets.

What wakes me up in the morning is to contribute to a genuine connection between a business and its consumers. In the ideal sense, I partner with companies that value getting to know their customers, and who obsessively search for meaningful formulas to delight them.