Marketing Teams
Brand Tracking & Brand Positioning

In shaping your brand for the future, you need to know how to best invest your brand-building dollars.

We measure the success of your brand-building efforts by measuring your target audience’s:

  • Brand awareness (recognition of your brand)
  • Brand perception (opinions about your brand)
  • Assessment of brand performance compared to competitors
  • Perspective on your brand-building campaigns (what resonates?)

From here, we’ll show you how best to position your brand, so that, as Philip Kotler put it, your offering and image gain distinction in your target market’s mind.

Marketing Strategy
Marketing Assets: Messaging & Ad-Creative

We’ll get truth from your target audience. Are they drawn in by your marketing collateral, or not?

You don’t need to sink dollars into assets that may not convert! Our research will give you the confidence to move forward.

Because we apply the art and science of marketing research, your customers will give you trustworthy direction on:

 

    • Digital/online
    • Print
    • Ad-creatives
    • Messaging
    • Website content
    • Landing pages
    • Email marketing
    • Webinars
    • Blogs
    • Video
    • TV ads
    • Images
    • Ebooks/white papers
    • Product catalogs
    • Newsletters
    • Infographics
    • And more