Product Strategy
Our research supports your initiatives by starting at the heart of your work: the user.
We talk to your users so that your strategic plan can:
- Understand target users
- Define product vision
- Clarify positioning
- Set product goals/objectives
- Establish user-centered KPIs
- Build & validate product roadmap
- User personas
- Market analysis
- Competitor analysis
- Collect user feedback iteratively
Go-to-Market Strategy & Product Launch
You need to unify your company’s product, marketing, and sales teams for your product launch, new feature, or market expansion.
We help you make that happen by profiling your buyer; which in turn becomes your bedrock when setting strategy for:
- Identifying product/market fit
- How to build your GTM roadmap
- Discovering new markets
- Setting marketing goals
- Positioning and messaging
- Pricing models
- Customer personas
- Distribution channels
Innovate New Products or Services
We utilize the Harvard Business School’s Jobs-to-be-Done method. In short, we take an in-depth look at your customers’ latent, outcome-driven needs.
Particularly where users’ needs are left unmet by their current solution is the best starting point for your innovation.
Jobs to be Done leads to disruption, new category creation, and accelerated growth because it cuts to the heart of the reasons for buying…deeper than any other known market research strategy.
User Success Persona Creation
By segmenting user types, we’ll research and create cutting-edge user personas to help you gauge the success of your next iteration.