SERVICES
Truify.co dynamically captures your buyer’s, prospect’s, user’s, or customer’s story about you. Start with one study tackling your most pressing question or problem, then move to other studies as new questions arise at the speed of your business.
Our value is in the democratization of data insights, so we are purposefully affordable for companies of any size. You’ll be excited to hear about our pricing upon consideration of the value of our products to your growth.
Our sales and marketing intelligence is an end-to-end product, including: 1) focus group, in-depth interview, or survey questionnaire design, 2) respondent recruitment & data collection, 3) data cleaning/coding in preparation for analysis, 4) data analysis including complex thematics or modeling, 5) data visualization, and 6) reporting, storytelling, and recommendations.
We can alternatively complete – piecemeal – any step of your research process. We can complete a la carte for example, just your questionnaire design, or just your data analysis, or your data visualizations. You have complete flexibility in your partnership with us.
CUSTOMER GROUPS
GROUP CUSTOMERS INTO STRATEGIC PIE PIECES, ALLOWING YOU TO:
⦾ Customize sales conversations
⦾ Increase product-market fit
⦾ Target valuable buyers in marketing efforts
⦾ Create personas for effective marketing channel outreach
PURCHASE BEHAVIOR
LEVERAGE THE STABLE CAUSES OF PURCHASE BEHAVIOR, ALLOWING YOU TO:
⦾ Innovate a product designed to beat the competition from the get-go
⦾ Create a Minimum Viable Product poised to meet market needs
⦾ Create Product-Market Fit where it’s lacking
⦾ Market & sell to the core causes of purchase decisions
MAX PROFIT
MAXIMIZE YOUR REVENUE:
⦾ Know what combination of product attributes at what price, hold the greatest value in purchase decisions
⦾ Generate max profit after determining the optimal locus balancing the preferences of buyers with cost to your company
PRICING STRATEGY
SIZE YOUR MARKET:
⦾ Gauge buyers’ willingness to pay (for your new concept or a well-known type of product)
⦾ Strategize premium, mid-range, and ground-level pricing in buyers’ willingness to pay for your product
MARKETING CREATIVES
BUYERS EVALUATE YOUR MARKETING CREATIVES:
⦾ Ads (print, digital, TV)
⦾ Mailers/door hangers
⦾ Your website
⦾ Find out where to market your creatives (e.g. FaceBook, Instagram, YouTube, local newspaper, etc.)
MARKETING MESSAGES
BUYERS EVALUATE YOUR MARKETING MESSAGES:
⦾ Discover which claims resonate most with your target buyers
⦾ Match your language to your target audience
⦾ Tap messaging into customers’ self-image and values
BRAND LANDSCAPE
ASSESS YOUR BRAND WITHIN THE COMPETITIVE LANDSCAPE
⦾ Create and evaluate your brand’s position
⦾ Analyze your brand’s performance
⦾ Discover how buyers compare you to your competition
⦾ Prove your campaign’s impact on brand awareness
CUSTOMER SATISFACTION
MAP CUSTOMER SATISFACTION FOR YOUR FUTURE SUCCESS
⦾ Convert new customers by selling them on what your best customers love about you
⦾ If you have high customer churn, find out exactly why, and apply the right fixes to get back to revenue
Exploratory Questions
ANSWER YOUR EMERGING QUESTIONS THROUGH CONSUMER INSIGHTS:
⦾ When you need real-time, repeated feedback on your product iterations for a short, defined period of time
⦾ Moderated focus group format when you need to develop your questions
HAVE A CUSTOM IDEA TO TEST?
Have your own unique sales or marketing research idea you’d like to run by us? Please drop us a line. We are excited hear from you!